What Everyone in Sales Needs to Grow, But Does Not Do

What Everyone in Sales Needs to Do to Grow (But Often Doesn’t)

Let’s face it: being in sales is tough. It’s not just about closing deals—it’s about building a business, maintaining relationships, and constantly adapting to a fast-changing market. But here’s the thing: most sales specialists are so caught up in the daily grind that they miss the actions that could truly elevate their careers.

So, let’s talk about what you should be doing to grow but probably aren’t.

1. Consistently Build Your Personal Brand

Here’s the truth: People don’t just buy—they buy you. Your personal brand is what sets you apart in a crowded market, yet so many people leave it on the back burner.

Are you showing up consistently on social media? Sharing stories, expertise, and personality? Are you creating content that speaks directly to your ideal clients? If not, it’s time to start. Your brand is your greatest asset—own it.

2. Invest in Relationships, Not Just Transactions

In real estate, relationships are everything. But too many agents focus solely on the next deal and forget about the people behind it.

Follow up with past clients—not just to ask for referrals, but to check in, celebrate milestones, or simply say hello. Show up for them after the closing, and they’ll show up for you in referral form.

3. Leverage Technology to Work Smarter

Underutilizing the tools at their disposal is common. CRMs, email marketing platforms, automation tools—they’re all there to help you nurture leads, streamline your processes, and stay top-of-mind with a contact database.

But here’s the catch: if you’re not using these tools effectively, you’re leaving money on the table. Make time to learn and implement them into your workflow. The time you invest upfront will pay dividends down the line.

4. Commit to Continuous Learning

The market evolves. Client expectations shift. Technology advances. Yet, autopilot can become comfortable, relying on what worked five years ago.

Take the time to invest in yourself. Attend workshops, take courses, and surround yourself with other people who inspire you to grow. The more you sharpen your skills, the more you’ll stand out in the industry.

5. Get Comfortable Being Uncomfortable

Growth doesn’t happen in your comfort zone. Whether it’s learning to make video content, asking for referrals, or stepping into a new niche, the actions that feel hardest are often the ones that move the needle.

Stop waiting for “the right time” or “when things slow down.” Start now.

Final Thoughts

You have the potential to grow, but it requires intentionality and a willingness to push beyond what’s easy. Thriving takes action—not just when it’s convenient but every day.

So, what’s one thing you’re going to start doing today that your future self will thank you for?

I can’t wait to see you take your business to the next level.

– Dana